The challenge
How can Philips contribute to more sustainable forms of parenthood while responding to the realities of a competitive market?
The challenge was not simply to design a better product, but to understand the relationships between social trends, sustainability, parenting and business.
My role
Project lead · Systems designer · Storyteller
The approach
We mapped relationships between global trends, sustainability and parenting using systemic design methods — including systems maps, systems stories and user-centred insight cards — and explored key leverage points through user interviews.
The outcome
The work revealed opportunities to address mental well-being and choice overload, two critical concerns for Gen Z parents. These insights informed the Mother & Child Care business in developing its sustainable product vision and roadmap.
